addiscovery.ai is the EU-native infrastructure layer that lets publishers monetize their inventory when users browse through AI agents — not browsers.
For publishers, media groups, and agency partners. No spam.
You're on the list — we'll be in touch shortly.
Please enter a valid email address.
What we are building
Connect once. Your inventory becomes queryable by every AdCP-compatible buying agent in the ecosystem. Free to start — token-based model, no contract required.
GDPR consent gate enforced at protocol level. IAB TCF integration. EU AI Act audit logging. Built in — not bolted on. The compliance layer US platforms will never prioritise.
PubMatic integration in build. Route agentic demand through your existing programmatic stack. Revenue from day one, without waiting for the ecosystem to fully mature.
The AdContext Protocol launched in October 2025. AI buying agents are already operating — planning campaigns, negotiating inventory, executing buys autonomously. The buying side is moving. The EU supply side has no infrastructure to respond.
We are building a proprietary MCP server — AdCP-compatible and EU-native by design — that sits between European publishers and the agentic advertising stack. Publishers connect once. Every AI buying agent in the ecosystem can then reach their inventory through a single, standard, compliant interface.
The product is not a layer on top of an existing open-source foundation. It is built from scratch, which means we control the entire stack — including the GDPR consent gate, the semantic normalisation layer that maps EU-language inventory to the taxonomy AI agents understand, and the publisher aggregation logic that creates the scale no single publisher can offer alone.
Why Europe needs its own champion
US-native solutions will not build the EU supply-side layer correctly. The regulatory complexity is a cost to them. For us it is the product.
Deep GDPR compliance enforced at the protocol level, and semantic normalisation of non-English inventory — Italian, French, German, Spanish — are not edge cases for European publishers. They are the entire problem.
Any EU publisher that cannot speak to an AI buying agent within the next 18 months will be effectively invisible to the fastest-growing segment of the advertising market. The window to define the EU supply-side layer is open right now, before the protocol reaches the critical mass that makes it impossible to influence.
Nobody else is building this. Not because it is technically hard. Because it requires two commitments no US company will make: genuine GDPR enforcement at the protocol level, and treating European languages as first-class inventory.
EU AI Act enforcement begins — the compliance conversion trigger for every publisher on our platform
AdContext Protocol launched — the buying side is already moving, the EU supply side is not
Transacting through AdCP on the EU supply side today — the gap we exist to close