Advertising's next buyers are not people.

They are agents, and Addiscovery is the marketplace where Europe's publishers sell to them.

Media buying is moving into agents and assistants. A brief becomes a plan in one conversation, and the budget follows the agent's pick. The spend goes to whoever the agents can read.

Every piece of ad infrastructure was built for machines that bid in milliseconds, not for agents that reason in conversations. That gap is the company.

We make publishers readable to every buying agent and let buyers book across the network in one thread. A human sets the policy, and every euro carries an audit trail. Built in Milan on the open Ad Context Protocol, testing with our first publishers now.